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This information is taken directly from the court opinion. It is not taken out of context nor is it altered.
From Custom Dynamics v Radiantz LED Lighting, 535 F. Supp. 2d 542 (E.D. NCar W.D. 2008):

First, Custom argues that Radiantz has infringed its copyright by appropriating product-description pictures and accompanying technical details from Custom's website. See Pl.'s Reply 3; Pl.'s Mem. 9; Verified Compl. Ex. 7 (pictures and accompanying technical details of various motorcycle taillights) The pleadings and exhibits do not clarify whether Custom is alleging a copyright in the entire genre of product-description photographs and technical details for aftermarket motorcycle lighting accessories, or whether Custom alleges a copyright in these particular product-description photographs and the technical details of these particular aftermarket motorcycle lights. However, Custom's claim is weak under either theory.

If Custom is claiming a copyright in the ability to show product-description photographs and technical details of aftermarket motorcycle lights in general, Custom's claim is weak because it is essentially an attempt to copyright an idea. "Although copyright protects against more than literal' copying . . . it does not afford an exclusive right to ideas. . . ." Robert A. Gorman, Copyright Law 24 (2d ed.2006). Copyright law has always distinguished between ideas or concepts (which may not be copyrighted) and particularized, original expressions of ideas (which may be copyrighted). See, e.g., 17 U.S.C. § 102(b) ("In no case does copyright protection for an original work of authorship extend to any idea. . . ."); 1 Melville B. Nimmer & David Nimmer, Nimmer on Copyright § 2.03[D] (Lexis-Nexis 2007) ("Copyright may be claimed only in the `expression' of a work of authorship, and not in its `idea.'"). Where an asserted copyright is too generalized, it is essentially an impermissible attempt to copyright an idea. See, e.g., Ale House Mgt., Inc. v. Raleigh. Ale House, Inc., 205 F.3d 137, 143 (4th Cir.2000) ("AHM appears to be claiming, not that Raleigh Ale House infringed on a particular plan, but that it copied the concept of using an island or peninsula-shaped bar. . . . But at this level of generality, the AHM design . . . is not copyrightable."); Gentieu v. Tony Stone Images/Chicago, Inc., 255 F.Supp.2d 888, 848-49 (N.D.Ill.2003) ("Gentieu cannot claim a copyright in the idea of photographing naked or diapered babies or in any elements of expression that are intrinsic to that unprotected idea.").

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