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"The only thing necessary for the triumph of evil is for good men to do nothing"
Edmund Burke

[page 299]
The converse to initial interest confusion, "post-sale confusion", is also actionable. In the post-sale confusion scenario, potential purchasers, or SCI's own customers, will mistakenly associate the inferior quality work done by SCNJ with SCI and therefore refuse to deal with SCI in the future. Though apparently not yet addressed by the Third Circuit, most courts have recognized post-sale confusion. See Payless Shoesource, Inc. v. Reebok International Ltd., 998 F.2d 985, 989 (Fed.Cir.1993) (applying 10th Circuit law, and citing support from the 1st, 2nd, 4th, 5th, 9th and 11th Circuits.)


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