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Buc-ee's v. Sam's Mart
PTO 9123434

Last updated -June 20, 2017
Page added - April 26, 2017

When one starts to put a name into variuos search portals it is amazing what will appear.

Again Buc-ee's is falsely claiming a cartoon logo used by a competitor is "confusingly similar". That's a load of beaver crap.

Look at the two logos below. Buc-ee's is lying through its buck teeth. There is no way anyone would confuse the two.


In its opposition filing to the trademark apllication, Buc-ee's Boobs made the following claims:

¶ 17. Applicant's Mark is confusingly similar to Opposer's Buc-ee's Logo Marks.

¶ 18. Applicant's Mark so nearly resembles Opposer's Buc-ee's Logo Marks, that when Applicant's Mark is applied to the services identified in Application Serial No. 86/902,523, there is likely to be confusion with Opposer and Opposer's Buc-ee's Logo Marks.

¶ 19. Applicant's Mark is deceptively similar to Opposer's Buc-ee's Logo Marks so as to cause confusion and lead to deception as to the origin of Applicant's goods and services bearing Applicant's Mark.

¶ 20. Applicant's use and registration of its mark in connection with the services identified in Application Serial No. 86/902,523 will inevitably lead to confusion, to mistake, or to deception of the public within the meaning of Section 2(d) of the Lanham Act, 15 U.S.C. 1052(d), all to Opposer's grave and irreparable damage.

¶21. Registration of Applicant's Mark should be denied based on a likelihood of confusion with Opposer's prior Buc-ee's Logo Marks, in violation of Section 2(d) of the Lanham Act, 15 U.S.C. 1052(d).

[emphasis added]

The above is contained in the opposition filing 9123434, Click Here, to view the document or to download it. All court record are public domain. This was filed March 15, 2017, 44 pages 5.32mb [PDF format]. Most of the document is redundant and consists mostly of copies of Buc-ee's trademark filings. The relevant paragraphs are quoted above.

The "services" listed in the applications by Buc-ee's for their trademarks include everything except cow manure, which, after reading this, we are sure the will start marketing in Buc-ee's Bags. Buc-ee's did not claim their usual garbage about the Sam's Mart logo having a black line outline, the gold background copying their yellow background, the red bow-tie and the red beaver hat and the use of letters in block font in the name. We are guessing that those are being saved for the federal lawsuit for trade dress violations should Buc-ee's lose this opposition.

Sam's Mart also has multiple gas pumps, large stores, clean bathrooms, deli counters and soda counters, all in violation of Buc-ee's claimed trade dress.

But there appears to be at least two Sam's Mart already doing business in Texas. How did Buc-ee's Boobs miss that? Not doing well after the company picnic? They missed a fat paycheck there.

The Original Opposition and subsequent filings against Sam' Mart can be view here or downloaded if you prefer. Court filings are not protected under copyright law so feel free to view and download any you might want

Opposition Filing, filed March 15, 2017, PTO 9123434, 44 pages, 5.32 mb [PDF format]

Opposition Filing, mailed March 15, 2017, PTO 9123434, 7 pages, 89.7 kb [PDF format]

Answer To Filing, filed April 24, 2017, PTO 9123434, 5 pages, 67.9 kb [PDF format]

Change Of Address, filed April 24, 2017, PTO 9123434, 1 page, 16.2 kb [PDF format]

The Boobs Of Buc-ee's
Visit one of the latest page additions, Buc-ee's Boobs, also know as The Lying Lawyers Of Buc-ee's, a listing of all of the lawyers used by Buc-ee's in its frivolous trade dress lawsuits. They are typical corporate lawyers who lie in court filings in order to serve the over-reaching desires and demands of their competition snuffing clients. But hey, country club memberships are expensive. Ckick here for The Boobs Of Buc-ee's.

Just to refresh your memory, a recap of lawsuits involving Buc-ee's eight frivolous trademark actions.
On December 2, 2008, Bucky's (Nebraska) filed a trademark non-infringement complaint against the Texas-based bully Buc-ee's but only AFTER Buc-ee's filed to stop Bucky's from obtaining a federally registeredrademark with the USPTO

On March 8, 2013, Buc-ee's filed a trademark infringement complaint against the Texas-based Chick's.

On July 16, 2013, Buc-ee's filed a trademark infringement complaint against Utah-based Beaver Water.

On November 13, 2013 Buc-ee's filed a trademark infringement complaint against the Texas-based Irv's.

On July 3, 2014, Buc-ee's filed a trademark infringement complaint against the Texas-based Frio River Grocery, the Frio Beaver Logo.

On December 23, 2015 Buc-ee's filed a trademark infringement complaint against the Texas-based Choke Canyon Travel Center

On March 14, 2017, Buc-ee's filed a trademark opposition complaint against Nebraska-based Bucky's in violation of their 2009 settlement agreement where Buc-ee's waived any future opposition to Bucky's.

On March 15, 2017, Buc-ee's filed a USPTO trademark opposition complaint against Sam's Mart

Every one of these cases was, and still is, without factual merit. No reasonable person could find any of these logos confusingly similar with that stupid beaver. No reasonable person could find any of Buc-ee's trade dress claims to be valid.

We have never posted a request like this one before but Buc-ee's and its lawyers are so over-reaching in these frivolous lawsuits. Leave the Beaver standing in his own pee. It's what he deserves.

Buc-ee's website is located at It does not list a telephone number. So, if you agree with us that Buc-ee's has become a Trademark Extortionist, use their contact page to let them know. Cut and paste this link:

Click on the links below to go to the pages shown.
The Big Bad Blowhard Beaver's Main page Buc-ee's Boobs
The Beaver-Chicks Logo Comparison The Beaver-Beaver Water Logo Comparison The Beaver-Irv's Logo Comparison
The Beaver-Frio Beaver Logo Comparison The Beaver-Choke Canyon Logo Comparison The Beaver vs Sam's Mart Logo Comparison
Bucky's vs Buc-ee's, part 1 Dec 12, 2008 (Nebraska). Bucky's vs Buc-ee's, part 2, Mar 14, 2017 (Houston)

This web site, is owned and maintained by Karen Dudnikov and Michael Meadors, P.O. Box 87, Hartsel CO 80449. We are solely responsible for the content and the opinions expressed here. Please make sure you spell our names correctly on any threats of litigation and/or court documents.

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