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The Tabberone™ Archives These articles concern what we consider major trademark and copyright issues. They are usually reproduced with the original source referenced. Bear in mind, these articles are copyrighted and commercial use without permission of the authors may be considered infringement. The intended use here is educational, commentary and non-commercial. The reason they are reproduced in the Tabberone™ Archives, as opposed to just providing a link, is because links disappear and pages are removed. That presents a messy confirmation process that is annoying to the browser (you) but also presents a credibility issue. We do not claim any rights in these pieces. Do not regard the absence of a copyright statement or © to mean the article is not copyrighted. Some sites do not have a copyright statement. When an article or a comment is posted on the internet by the copyright owner, the owner is seeking a world-wide, 24/7 audience; sometimes for a limited amount of time, sometimes indefinitely. In essence, an internet posting intentionally relinquishes one's copyright for exclusivity because the owner has posted it on the internet to been seen by everyone, everywhere. The Tabberone™ Archives non-commercial duplication of the posting is simply a continuance of the original wishes of the copyright owner. We post these articles for reference, for commentary and for confirmarion of our position. |
Source: http://www.techdirt.com/articles/20091020/1237266605.shtml February 20, 2010. Follow up posts by readers and advertising are omitted. |
Monster Madness: Monster Energy Drink's Hired Trademark Trolls Go After Movie Monster
by Mike Masnick We've recently covered how beverage company Hansen's hired a company called Continental Enterprises, who has a long history of abusing trademark law for profit (i.e., getting big companies to allow it to send threat letters to anyone who in any way uses a mark, even if it's clearly not a violation of trademark), and because of that, a small Vermont brewery and a beverage review website found themselves on the receiving end of legal threats. Apparently, the monster madness doesn't stop there. Andrew points us to the news that that Continental Enterprises, on behalf of Hansen's and Monster Energy Drink has also threatened a working actor who was in a monster movie a few years ago, and had a photo taken of himself in costume holding a Monster Energy Drink. This amusing joke photo is apparently too much for the fine folks at Continental Enterprises, who insist it's "advertising and/or selling products that are confusingly similar to Monster Energy Drink" and demand that he cease and desist. At what point does Hansens and Monster Energy Drink realize that in this deal to outsource trademark bullying to Continental Enterprises, they've done significantly more harm to their own brands?
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