True Religion Brand Jeans.

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True Religion Brand Jeans
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Last updated : January 28, 2010

Husband and wife designers, Jeffrey and Kym Lubell appear to be the owners of what we would describe as very over-priced jeans.

Their website is http://truereligionbrandjeans.com.. According to their website, their mailing address is: True Religion Brand Jeans Corporate Offices, 1525 Rio Vista Ave. Los Angeles, CA 90023

In our opinion, True Religion Brand Jeans is not really protecting their trademark but more they are going through the motions making them look good. They seem more concerned with shutting down eBay auctions than going after the importer and distributor of the fakes.

They have a perfect right to terminate eBay auctions of counterfeit jeans. But it seems more practical to go after the importer and distributor than berate the seller for selling fakes. Prosecuting one distributor makes more impact than shutting down a dozen eBay auctions. And their attitude sucks. As we have pointed out many times, few sellers have any idea what trademark and copyright law says.

As long as the distributor is in business, these fakes will continue to be sold by street vendors, flea markets, and in other locations because the True Religion cyber enforcers won't get off the dime.

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