Tabberone is pronounced tab ber won |
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Source: http://www.quizlaw.com/blog/2007/01/ December 5, 2008 - content has not been altered. It has beed reformatted. |
Monthly Archives: January 2007 Engadget welcomes our new ant farm overlords |
Sometimes trademark attorneys are a real pain in the ass. And as a former trademark attorney who also happens to be a former pain in the ass (and who might, d
epending on who you ask, still be a pain in the ass), I speak from whence I know. The latest folks to learn what a pain in the ass trademark lawyers
can be are the good peeps over at Engadget
On Wednesday, Engadget posted an entry about a weird-ass little gadget |
While we can’t exactly say toting an ant farm around our waist is on our list of hopeful accomplishment…. |
Let’s play a game - what’s the problem with that half-sentence? Anyone? Bueller? Bueller?
Well, turns out that “ant farm” is actually a registered trademark belonging to Uncle Milton Industries, Inc. The trademark registration identifies the relevant goods
and services as “ant vivaria” which are, you know, ant farms. So Uncle Milton sent Engadget a kindly little e-mail yesterday
Now Uncle Milton is, of course, totally in its right to send a cease and desist letter like this. And if Engadget continues to take the “get bent” approach, Uncle Milton will be totally in its right to sue Engadget (and considering my use generic use of “ant farm” in this post, me too, I suppose). But I, for one, am highly skeptical of Uncle Milton’s likelihood of success in defending this mark.
In their e-mail to Engadget, Uncle Milton claims that “[t]he phrase is not generic.” It’s all well and good for them to say it ain’t generic, but just ‘cause they
say it doesn’t make it so. Let’s remember what a generic mark is - as our own definition explains
But the bigger question here is, how much value can there still even be in the “ant farm” trademark? Are they making any money from it?
Or maybe they’re just waiting for ant farms to get hip and cool again. If that’s the case, methinks they have a long wait ahead of them – hell, pet rocks
haven’t even come back into fashion yet.
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