Tabberone Logo

Tabberone is pronounced tab ber won
not tay ber own

Tabbers Temptations     www.tabberone.com/Trademarks/ Home | Site Index | Disclaimer | Email Me!
"The only thing necessary for the triumph of evil is for good men to do nothing"
Edmund Burke


Making A New Product

There are a number of pundits who claim that it is either illegal or immoral to use someone's product to make and sell something you make. It is not illegal. Those who say it is immoral usually have some ulterior basis for their claims such as they consider themselves to be "creative" and/or "artists" and they are asserting their personal opinions as though they are fact. Many of these misinformation mavens can be found lurking on varoius craft site boards and forums. There are many such on the Etsy web site, for example.

Federal law and the federal courts do not recognize the unethical aspects as being relevant or part of infringement. But they do recognize that there are legitimate uses of another's products to make and sell a new product. Infringment involves copying or counterfeiting and most infringement cases involve some sort of misrepresentation that create a "likelihood of confusion". But the courts recognize that using genuine product changes the dynamics of infringement. Mirage Editions, Inc. v. Albuquerque A.R.T. Co, 856 F.2d 1341 (9th Cir. 1988), cert. denied, 489 U.S. 1018 (1989), is not included on this list as it is considered by other circuits to be very flawed and is heavily criticized by legal scholars. Likewise, the 2010 case from the 9th Circuit Court of Appeals, Au-Tomotive Gold v Volkswagen, another very bad decision, is not included until after the appeal time period is up.

The following cases represent what we have been able to locate concerning the use of copyrighted and/or trademarked goods to make and sell a new product. There are logical limits to what one can do with another's goods in the marketplace. You cannot place your name on a product and sell it as your own. You cannot materially alter a product, such as removing batch codes. You cannot use a name or mark similar to the name or mark of a competitor. Corporate lawyers will lie to you and tell you that you cannot use the manufacturer's name to sell their genuine product. They will also claim that you cannot use a picture of the product or any of the specifications or wording on the packaging. They are lying to you. Corporate lawyers are professional liars and they are paid to lie by their clients.


  • Scarves by Vera, Inc. v. American Handbags, Inc. 188 F.Supp. 255 (S.D.N.Y.1960).
    Vera, a New York corporation, was engaged in the manufacture and sale of ladies' scarves, head coverings, blouses, beachwear, towels and linens, placemats and various wearing apparel accessories such as belts, ties and handbags. American Handbags, also a New York corporation, was a manufacturer of ladies' handbags. American Handbags purchased Vera's towels retail and utilized them in the manufacture of ladies' handbags. On some of these handbags made with plaintiff's towels there could be seen, at the bottom, the name Vera coupled with the figure of a Scarab or Ladybug and the copyright symbol of an encircled letter C. Vera Sued.

However, the defendant is still entitled to inform consumers by use of plaintiff's name and trademark that the towel of which the handbag is made is the product of Scarves by Vera. The result is, of course, that defendant will get some advantage from the trademark. This, however, is wholly permissible so long as plaintiff is not identified with the manufacture of the handbag. All plaintiff is entitled to is full disclosure. Champion Spark Plug Co. v. Sanders, 1941, 331 U.S. 125, 130, 67 S.Ct. 1136, 91 L.Ed. 1386.

    The court did require American Handbag to sew on the inside of the handbag near the clasp, and plainly visible to anyone opening the handbag, a label which stated that "The design on the cover of this handbag is the copyrighted design of Scarves by Vera, Inc. which is in no way connected with American Handbags, Inc., manufacturer of this handbag."


  • CM Paula Co v Logan 355 F.Supp. 189 (ND TX 1973)
    CM Paula Company, is an Ohio Corporation "engaged in the business of creating, producing and marketing a wide and diverse line of products, including greeting cards, post cards, stationery, note pads, motto cards, plaques, posters, statuettes, candles, and sundry gift items, all of which embody original art work, designs and text material. The allegations of copyright infringement are directed at defendant's transferral of various copyright designs from Paula Company greeting cards and note pads to ceramic plaques produced and sold by defendant.

    The Court noted at the outset that without copying there can be no infringement of copyright. Each ceramic plaque sold by defendant with a Paula print affixed thereto required the purchase and use of an individual piece of artwork marketed by the plaintiff. For example, should defendant desire to make one hundred ceramic plaques using the identical Paula print, defendant would be required to purchase one hundred separate Paula prints. The Court found that the process there in question did not constitute copying.

    The plaintiff contended that the sale of the ceramic plaques with the Paula Company artwork affixed thereto was an infringement of plaintiff's exclusive right to vend as provided for in Section 1 of the Copyright Act. To this the Court quoted:

"It is clear that once the copyright proprietor consents to the sale of particular copies of his work, he may not thereafter exercise the right to vend with respect to such copies. Thus, in the usual situation the Sec. 27 exclusions mean that the right to vend may be exercised with respect to the initial sale of copies of the work, but may not prevent or restrict the resale of such copies." 1 M. B. Nimmer, 192 Copyright § 103.3 (1972)

"The Copyright Act grants to the copyright proprietor the exclusive right to print, reprint, publish, copy, and vend the copyrighted work (17 U.S.C. § 1), but it gives him no further right of control over the use or disposition of the individual copies of the work once he has sold or otherwise disposed of them."

    The court did require labeling to displel confusion:

Henceforth, defendant is to indicate on the back of all of its products upon which appear any of plaintiff's copyrighted artworks, by plainly visible label or stamp in easily readable letters of the same size, the following: "Artwork hereon is copyrighted design of C. M. Paula Co. which is in no way connected with L. Gene Logan Co., manufacturer of this plaque."


  • Roho, Inc. v. Marquis, 902 F. 2d 356 - Court of Appeals, 5th Circuit 1990
    Roho manufactures wheelchair cushions with a specialized technology that utilizes a series of airpockets to provide enhanced support. It also manufactures another product, the Roho mattress, which is made by assembling four of the cushions together. The mattress is leased to hospitals, which in turn use them for bedridden patients both to prevent and to treat decubitus ulcers.

    In December 1988, Marquis bought eighty-seven Roho wheelchair cushions. He removed the Roho labels from ten of those cushions and fastened the cushions together with glue and grommets to make a mattress. He then placed a tag on the mattress, indicating the name and address of his company, and began marketing it to Tulane Hospital. Except for the labeling, grommets, and additional valves, which are only visible upon close inspection, the Marquis mattress is virtually indistinguishable from Roho's mattress.

    The Court of Appeals stated:

As the holder of a patent, Roho has, by statute, been granted a monopoly over the technology and the cushions. Sears, Roebuck & Co. v. Stiffel Co., 376 U.S. 225, 229-30, 84 S.Ct. 784, 787-88, 11 L.Ed.2d 661 (1964). That patent, however, is strictly construed and "cannot be used to secure any monopoly beyond that contained in the patent." Id. at 230, 84 S.Ct. at 788. Additionally, as long as the terms of the patent [page 360] are not violated, the purchaser of a patented article has the right to use and sell it.

Marquis' right to copy Roho's unpatented product, the Roho mattress, also cannot be disputed. The common law has long recognized that an unpatented article "is in the public domain and may be made and sold by whoever chooses." Id. at 231, 84 S.Ct. at 789.

    In its analysis, the district court seemed to focus on the similarity between the two mattresses to resolve the "new product" issue and dismissed Marquis' modification of the cushions as trivial. Because Roho was essentially claiming that Marquis purchased one of its products and then sold that product in a slightly modified form under a different label, the central comparison should be between the product Marquis purchased — the wheelchair cushions — and the product he ultimately marketed — the mattress. By making the mattress Marquis created a new product in relation to the wheelchair cushions. He modified those cushions in a more than superficial manner by attaching them with the necessary glue and grommets to create a mattress. Additionally, the two products are commercially distinguishable, in that [page 361] they are generally marketed to different consumers for different purposes.

However, while Marquis "procured" that patented invention from Roho, he paid the price they asked and Roho profited from the sale. If Marquis can buy component parts from Roho and assemble them into a product at a price that is competitive with another of Roho's products, that competition serves the public interest.


  • Major League Baseball Players Assoc v Dad's Kid 806 F.Supp. 458 (SD NY 1992)
    MLBPA alleges that Dad's Kid has infringed its trademark rights under federal and state trademark law, and has misappropriated publicity rights belonging to major league baseball players, for whom MLBPA is the exclusive [page 459] licensing agent, by manufacturing and selling "Tri-Cards," a concededly high-quality attractive use of previously purchased authentic baseball cards bought by Dad's Kid for full price from one of plaintiff's licensees.

    Dad's Kid makes each Tri-Card by taking three authentic licensed baseball cards originally made by MLBPA's licensees (i.e., Fleer, Upper Deck, etc.). Leaving one card intact, Dad's Kid cuts the player's total figure with bat, etc. from each of the two remaining cards, and then slightly staggers those images above the player's image on the intact card, giving a 3-D effect. The court stated:

The District Court in Alexander Binzel Corp. v. Nu-Tecsys, 785 F.Supp. 719 (N.D.Ill.1992) had before it a similar situation. Binzel, a manufacturer of welding guns, charged its competitor with trademark infringement because the competitor's products used, among others, trademarked components purchased from the plaintiff. Other than on the packaging, nowhere on defendants' product was there any mark identifying defendants as the source of the product. Similarly, in our case: (1) Dad's Kid assembled its Tri-Cards using component parts with MLBPA's trademark; (2) defendant's identifying mark can only be found on the packaging of each Tri-Card, not on the product itself; (3) Dad's Kid purchases three officially licensed cards to produce each Tri-Card, thus generating royalty income for MLBPA. Additionally, in this case Dad's Kid prints a disclaimer on the packaging of its product. The defendants in Binzel did not.

    Accordingly, the requisite showing of likelihood of success on the merits not being made, MLBPA's motion for a preliminary injunction was denied, as was necessarily the motion for partial summary judgment.


  • Alexander Binzel Corp. v. Nu-Tecsys Corp 785 F.Supp. 719 (ND IL 1992)
    Binzel is the exclusive authorized United States distributor and assembler of genuine Binzel welding equipment manufactured by Alexander Binzel GmbH of Cologne, Germany ("Binzel Germany"). Nu-Tecsys has commenced selling various Metallic Inert Gas ("MIG") welding equipment consisting of "virtually identical copies of both Binzel red-handled and blue-handled MIG welding guns."

    The factual findings by the court below reveal that the Nu-Tecsys handles were actually purchased from Binzel and Binzel affiliates. The fact that the MIG handles, the subject of the trade dress, were purchased from Binzel and its affiliates vitiates Binzel's allegations of intentional copying. Nu-Tecsys purchased the component parts from the plaintiff and used those parts to create a product also manufactured by the plaintiff. The welding gun created by Nu-Tecsys using consumable Binzel parts is clearly a distinguishable product from the parts alone. Nu-Tecsys' efforts in manufacturing its guns and packaging it under the Nu-Tecsys label bars any characterization of the guns as relabeled Binzel guns.

    The court believed that defendants did all that was required of them to diminish customer confusion by packaging their product with the Nu-Tecsys name and logo. Finding it unsurprising that Binzel cited no authority requiring Nu-Tecsys to eradicate the Binzel mark from the genuine Binzel parts or otherwise label the welding guns with the Nu-Tecsys name or logo. Although Nu-Tecsys procured the components from Binzel, Nu-Tecsys paid the price Binzel asked and Binzel profited from the sale. Binzel could not later be heard to complain that defendants' use of the trademarked parts constituted infringement.

    Binzel also failed to establish that Nu-Tecsys has used any "reproduction, counterfeit, copy, or colorable imitation of a registered mark" or used "any false description or representation" in connection with any goods. Motion was denied.


  • Lee v. Deck the Walls, Inc 925 F.Supp. 576 (N.D.Ill 1996)
    DTW operates a retail store in North Riverside, Illinois at which it sells various Annie Lee art works. Defendant ART is a wholesaler of decorative ceramic tiles. Plaintiff Annie Lee is an individual artist who draws and publishes works of art. These works are registered with the Register of Copyrights. Annie Lee published these art works on notecards. DTW's North Riverside, Illinois store purchased 430 such notecards from Annie Lee. DTW sent the notecards to ART who mounted each work onto a ceramic tile. ART trimmed the card images, adhered the cards to a ceramic tile, and covered the image with a clear epoxy resin. ART did not reproduce any of Annie Lee's cards. DTW later repurchased the notecards (now mounted on the tiles) from ART and sold them in its store.

    Annie Lee contended that the tiles fall within the definition of derivative work in that they are either art reproductions or, at the very least, are the result of recasting, transforming or adapting the original work. the Court reasoned that tiling utilized the same works purchased from the copyright holder and do not involve "copying" as defined by the Copyright Act and that the mode of affixation of the art work onto the mat or tile was insignificant.

    The Court stated:

It is well established that copyright protection "has never accorded the copyright owner complete control over all possible uses of his work." Sony Corp. of America v. Universal City Studios, Inc., 464 U.S. 417, 432, 104 S.Ct. 774, 784, 78 L.Ed.2d 574 (1984). See also White-Smith Music Publishing Co. v. Apollo Co., 209 U.S. 1, 19, 28 S.Ct. 319, 324, 52 L.Ed. 655 (1908). The Supreme Court stated that a person does not infringe a copyright by using the work in an unauthorized manner which occurs outside the scope of the copyright holder's exclusive rights. Twentieth Century Music Corp. v. Aiken, 422 U.S. 151, 155, 95 S.Ct. 2040, 2043, 45 L.Ed.2d 84 (1975).

    The Court also stated:

The mundane act of placing notecards onto a ceramic tile falls into the narrow category of works in which no creative spark exists. Thus, the ceramic tiles are not a new and different original work, but the same exact work placed onto a different background. ART did not display any creativity in gluing Annie Lee's work onto the separate surface. ART did not reproduce the images, did not enlarge or diminish the size of the images, and did not make any alteration to the drawings themselves. To the contrary, ART simply glued onto a ceramic tile the exact same notecards DTW purchased from Annie Lee, and placed a clear epoxy resin coating over the entire tile. Since the notecard is in the same "form" as Annie Lee's original work, it necessarily cannot be in a "form in which a work may be recast, transformed, or adapted." 17 U.S.C. § 101. No intellectual effort or creativity was necessary to transfer the notecard to the tile. It does not meet the definition of a "derivative work."

    For each tile generated by ART, ART must purchase a notecard originally sold by Annie Lee. For one hundred ceramic tiles, ART must purchase one hundred Annie Lee notecards. The court founds that the ceramic tiles were not "derivative works." ART "did nothing more than compete with [Annie Lee] by reselling individual goods purchased from [Annie Lee] in bulk. Competition is not infringement, even in the market for highly expressive artistic works." Black & Page, supra at 631. As such, the court found that the ceramic tile mounting process utilized by ART could not, as a matter of law, be found to violate the Copyright Act. Accordingly, the court found in favor of ART and against Annie Lee.


  • Lee v. A.R.T. COMPANY 125 F.3d 580 (7th Cir. 1997)
    Annie Lee creates works of art, which she sells through her firm Annie Lee & Friends. Deck the Walls, a chain of outlets for modestly priced art, is among the buyers of her works, which have been registered with the Register of Copyrights. One Deck the Walls store sold some of Lee's notecards and small lithographs to A.R.T. Company, which mounted the works on ceramic tiles (covering the art with transparent epoxy resin in the process) and resold the tiles. Lee contends that these tiles are derivative works

    A.R.T. bought the work legitimately, mounted it on a tile, and resold what it had purchased. Because the artist could capture the value of her art's contribution to the finished product as part of the price for the original transaction, the economic rationale for protecting an adaptation as "derivative" is absent. See William M. Landes & Richard A. Posner, An Economic Analysis of Copyright Law, 17 J. Legal Studies 325, 353-57 (1989). An alteration that includes (or consumes) a complete copy of the original lacks economic significance. One work changes hands multiple times, exactly what sec. 109(a) permits, so it may lack legal significance too.

    The Court stated:

[T]he copyrighted note cards and lithographs were not "transformed" in the slightest. The art was bonded to a slab of ceramic, but it was not changed in the process. It still depicts exactly what it depicted when it left Lee's studio. See William F. Patry, Copyright Law and Practice 823-24 (1994) (disapproving Mirage Editions on this ground).[n1] If mounting works a "transformation," then changing a painting's frame or a photograph's mat equally produces a derivative work. Indeed, if Lee is right about the meaning of the definition's first sentence, then any alteration of a work, however slight, requires the author's permission. We asked at oral argument what would happen if a purchaser jotted a note on one of the note cards, or used it as a coaster for a drink, or cut it in half, or if a collector applied his seal (as is common in Japan); Lee's counsel replied that such changes prepare derivative works, but that as a practical matter artists would not file suit. A definition of derivative work that makes criminals out of art collectors and tourists is jarring despite Lee's gracious offer not to commence civil litigation.

    Affirmed


  • Precious Moments vs La Infantil, 1997, (D.P.R.) 971 F.Supp. 66
    Plaintiff Precious Moments, Inc., is a company engaged in the business of licensing the "Precious Moments" trademark and artwork to licensees who manufacture and distribute numerous products, including such items as greeting cards, figurines, stationery, jewelry, dolls, and, most significantly for purposes of the instant case, fabrics, baby bedding, and baby accessories. Defendant La Infantil, Inc., is a retail store that sells baby products, including furniture, bedding, clothes, and accessories. Some of the bedding it sells is manufactured by Teresita Martin Sewing Service from authentic, lawfully-acquired Precious Moments fabrics. Defendant Muebleria Andalucia, Inc., is a furniture store that relatively recently began selling baby bedding purchased from La Infantil. Precious Moments brought this action alleging copyright and trademark infringement, unfair competition, and dilution under federal and Puerto Rico law. Currently before the Court is Precious Moments' request for a preliminary injunction.

    Matters in this case have boiled down to a single issue -- whether La Infantil may, consistently with the copyright, trademark, and competition laws, use authentic, lawfully acquired Precious Moments fabric to have baby bedding manufactured which it then sells to the public at the La Infantil store. The Court finds that the necessary element of originality is absent from the items manufactured for La Infantil from the Precious Moments fabric. They therefore do not constitute "derivative works" infringing on Precious Moments' copyright.

    The court did require labeling to displel confusion:

While La Infantil has not made any false representations, and indeed appears to have attempted to identify the sources of the products accurately, the Court finds that the notice is inadequate to prevent potential confusion as to Precious Moments' sponsorship (or lack thereof) of the products. In addition to being plainly visible to the purchaser, the notice should specify that, apart from the fabric, the items manufactured by T.M. Sewing Service for La Infantil are not in any way connected to Precious Moments, Inc


  • Allison v Vintage Sports, 136 F.3d 1443 (11th Circuit, 1998)
    The issue presented in this case was whether the "first-sale doctrine," a well-established limitation on intellectual property rights, applies to the common-law right of publicity. The court held that it does.

    Vintage Sports Plaques ("Vintage") purchases trading cards from licensed card manufacturers and distributors and, without altering the cards in any way, frames them by mounting individual cards between a transparent acrylic sheet and a wood board. Vintage then labels each plaque with an identification plate bearing the name of the player or team represented. In addition to the mounted trading card, some of the plaques feature a clock with a sports motif. Vintage markets each plaque as a "Limited Edition" and an "Authentic Collectible." Vintage is not a party to any licensing agreement that grants it the right to use the appellants' names or likenesses for commercial purposes and has never paid a royalty or commission to the appellants for its use of their names or images. Appellants presumably have received, however, pursuant to their respective licensing agreements, royalties from the card manufacturers and distributors for the initial sale of the cards to Vintage.

The district court concluded that the first-sale doctrine precludes appellants from holding Vintage liable in tort. The first-sale doctrine provides that once the holder of an intellectual property right "consents to the sale of particular copies ... of his work, he may not thereafter exercise the distribution right with respect to such copies...." M. Nimmer and D. Nimmer, Nimmer on Copyright § 8.12[B] (1997). Any other rule would extend the monopoly created by the intellectual property right so far as to permit control by the right-holder over the disposition of lawfully obtained tangible personal property. Therefore, "the policy favoring [an intellectual property right monopoly] ... gives way to the policy opposing restraints of trade and restraints on alienation." Id. at § 8.12[A].

    The Court of Appeals also concluded that appellants' argument that Vintage acted tortiously because appellants' licensing arrangements did not authorize Vintage (or any other third party) to market or appropriate their likenesses lacked merit in light of their conclusion that the first-sale doctrine applies to the right of publicity. Because the first-sale doctrine limits appellants' rights in controlling the use of their likenesses, Vintage (or any other third party) lawfully could sell or transfer the tangible property containing appellants' licensed images without separately entering a licensing agreement with appellants

    • Roho, Inc. v. Marquis, 902 F. 2d 356 - Court of Appeals, 5th Circuit 1990

General
Articles | Cease and Desist Letters | Federal Court Cases | FAQs & Whines | Glossary | Hall Of Shame | Contributions

Corporate Lawyers
Cartoons | Code Of Ethics | Courtroom Remarks | Definition Of A Lie | Jokes | Lawyers | Lying | Who Have Lied

eBay - Land The Game

Definitions

Trademark Definitions
Blurring   |   Confusion   |   Damages   |   Dilution   |   History   |   Initial Interest Confusion   |   Likelihood Of Confusion   |   Material Difference Standard
Parallel Imports   |   Post-sale Confusion   |   Puffery   |   Secondary Meaning   |   Subsequent Confusion   |   Trademark Abuse
Unauthorized Use   |   Unfair Competition   |   What is a Trademark?
Copyright Definitions
Angel Policies   |   Contributory Infringement   |   Copyrightability   |   Copyright Extortion   |   Copyright Misuse Doctrine
Derivative   |   The Digital Millennium Copyright Act   |   EULA   |   Fair Use   |   First Sale Doctrine   |   Product Description
Registration   |   Registration Denied   |   What is a Copyright?   |   What is not Copyrightable?
Other Issues
Embroidery Designs   |   FAQs & Whines   |   Image and Text Theft   |   Licensed Fabric   |   Licensing & Licenses
Patterns   |   Patterns Index   |   Profit   |   Quilting   |   Selvage   |   Stanford School of Law Case Outline
Tabberone Disclaimer   |   Trademark Extortion   |   Urban Myths   |   What To Do If You Are Veroed

Federal Court Cases
Alphabetically | by Federal Circuit | by Subject | by Court Quotations

Federal Statutes
Copyright Act 17 U.S.C. 5 | Digital Millenium Copyright Act 17 U.S.C. 12 | Lanham Act 15 U.S.C. 22

VeRO (Verified Right's Owner Program)
VeRO Commandments | VeRO-Verified Rights Owners Program | Counter Notice Letter
Counter Notice (pre-2003) | Counter Notice present | On-Line Survey from 2004 | Articles about VeRO | What To Do If You Are Veroed

Original material by Karen Dudnikov & Michael Meadors is © 1999-2016

 

 

wordpress analytics