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This email, dated November 21, 2005, was sent by eBay to dena2231. Content has not been altered. We have highlighted the relevant passages in red.

From: ended@ebay.com
To: dena2231
Sent: Monday, November 21, 2005 3:10 PM
Subject: eBay Listing Removed: Keyword Spamming (=LS &7191 JM4553388)

Dear dena2231,

We appreciate that you chose eBay to list the following store item(s):

6822899777 - NEW Handmade Hello Kitty Play Apron sz 3

However, your listing was in violation of eBay's Keyword Spamming policy and has been removed from eBay. We have credited all associated fees to your account and notified eBay users associated with the transaction that it has been cancelled.

We would like to take this opportunity to let you know what part of your listing is not permitted.

Your listing(s) contains the following information:

Handmade Hello Kitty Play Apron

Keyword spamming is not permitted on eBay. This typically occurs when members place brand names or other inappropriate keywords in a title or description for the purpose of gaining attention or diverting members to a listing.

* Homemade or custom-made items incorporating a brand name component:
Our policy does not permit any brand names in the listing title other than the specific brand name used by the company that manufactured or produced the main item being offered in the listing.

A homemade or custom-made item that incorporates in its name another company's brand name is confusing or potentially misleading to bidders who may believe the main item to be an authentic brand name product.

We do realize that some homemade or custom-made items incorporate brand name items or materials in their construction. In this case, we presently permit the brand name to be used in the listing title. However to avoid any confusion for potential buyers, we require that the title of these listings be worded in a particular format. This is to provide some clarity to potential bidders that the item being offered incorporates a brand name item, rather than the item being of the stated brand. For example, the following format could be used:

[DESCRIPTION OF ITEM] made/w [BRAND NAME COMPONENT OR MATERIAL]

Please be aware that the above exception only applies to those items which incorporate a true brand name component or material in their construction.

For more information on Keyword Spamming visit the following Help page:
http://pages.ebay.com/help/policies/keyword-spam.html

Please note: violation of this or other eBay policies may result in forfeit of eBay fees on cancelled listings, limits on ccount privileges and account suspension.

Please review eBay's Listing Policies and User Agreement at the following locations:
http://pages.ebay.com/help/sell/policies.html
http://pages.ebay.com/help/policies/user-agreement.html

For more information on why eBay removes store items, or to write to us with questions, please review the following Web page:
http://pages.ebay.com/help/confidence/listing-ended.html

We thank you in advance for your cooperation.

Regards,
eBay Trust & Safety

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