Tabberone's Hall of Shame

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Last Updated June 14, 2008

Love Potion Perfume
Hall Of Shame Member
Added February 28, 2008

Who hasn't heard the song, Love Potion #9? Most people have and are a little familiar with it, minimum. How about Love Potion? There's movies and fairy tales about love potions.
Did you know that both are trademarked? Yes! Generic terms trademarked! Can you believe it? What are the trademark lawyers having for lunch? Perhaps too much liquid? Trademark rules specifically deny trademark status to generic terms. A genric trademark is exactly what Love Potion is.
So, you ask (you being a savy and interested individual), who holds these trademarks? Well, here they are:

"Love Potion", #74538262, July 4, 1995, by Mara Fox, 520 Washington Blvd., Suite 199 Marina Del Ray CA 90292

"THAITONIC LOVE POTION #9", #75918219, March 19, 2002, by Mark Born & Fred Fuster, 3619 Sara Dr. Torrance CA 90503

"Love Potion #9", #76206670, April 8, 2003, by Mara Fox, 520 Washington Blvd., Suite 199 Marina Del Ray CA 90292

"VOODOO QUEEN OLD ORLEANS LOVE POTION", #76259190, June 11, 2002, by Baby's Place Coffee Bar, Inc. P.O. Box 6558 Key West FL 33040

"LOVE POTION NO. NINE", #76406237, March 4, 2003, by Whitetail Strategies, Inc. 136 North Main Street Florida NY 10921

"LOVE POTION", #76424612, September 16, 2003, by MS. BUBBLES, INC. 110 East Ninth Street Suite B-835 Los Angeles CA 90079

"LOVE POTION", #78365137, September 20, 2005, by Dean Markley Strings, Inc. 3350 Scott Boulevard, #45 Santa Clara CA 95054

"LOVE POTION #31", #78378034, October 18, 2005, by Baskin-Robbins Incorporated 31 Baskin-Robbins Place Glendale CA 91201

"LOVE POTION", #78903665, May 29, 2007, by 1-800-FLOWERS.COM, INC. ONE OLD COUNTRY ROAD SUITE 500 CARLE PLACE NY 11514
This list doesn't include those marks pending or no longer in use.
Why did we put this here? Mara Fox, who owns two of the trademarks listed above, insists on her web site page, located at http://www.lovepotionperfume.com/contact.html, and on her eBay About Me page, that:
"We are the only ones officially authorized to use this phrase, including variations of the phrase".
Seems she is lying. Not the first time we will show her lying. She's spending too much time listening to the voices in her head. According to the U.S. Trademark Office, as shown above (as of February 28, 2008), there are SEVEN other valid trademarks that use or incorporate the terms "love potion" and/or "love potion #9". So, what else is she lying about? We'll tell you.
In early 2006, Mara Fox "distributed" a press release in which she stated she had filed a law suit against Desert Beauty and Jessica Simpson for trademark infringement. In addition to her web site, this "press release" was seen on other web sites such as, BlabberMouth.net, where it was picked up and duplicated.
What she lies about is that SHE was sued by Desert Beauty on April 15, 2005. She counter-claimed against Jessica Simpson in January 2006, she didn't file "her suit last week in a New York Federal Court", as she claims, making it look like she was the agressor. What she also fails to say is that on July 26, 2006, Jessica Simpson, and other counter-claim defendants named by her, were voluntarily dropped, by her, from the very same lawsuit. And the case drags on. At one point, Mara Fox improperly attempted to represent herself in federal court. As a business she cannot legally do that.
She also lies on her eBay About Me page when she falsely claims:
9) Items are halted according to Ebay's Vero rules. We cannot contact people in advance, it is against Ebay's rules.
The is not, and never has been, anything in eBay's rules prohibiting a VeRO member from contacting a seller before terminating an auction. Her entire rant about infringement is garbage. She lists "prohibited items" without saying who, other than her and the voices in her head, have declared them to be prohibited.
Mara, welcome to Tabberone's Hall of Shame. You have an extra large space reserved for you and those voices in your head.

Oh, FYI Mara. This bottle on the left is being sold on the internet by a competitor on a web site. Are you only going after the easy targets on eBay? That's our guess. But, in our never to be humble opinion, you don't own the right to stop other people from using a generic term to sell perfume or anything else. Stuff it in your ear, Mara.

UPDATE April 5, 2008 - seems Mara has pissed off a lot of other people as well. The Gypsy Connection, who linked to this page, has had what appears to be a long-running fued with Mara and Love Potion.

Rebuttals
In an effort to provide a balanced view, we make the following offer to anyone who feels they have been wrongly accused on this web site.
If you, or your company, have been referenced on these pages, and you would like the chance to post a rebuttal, we will post your rebuttal (provided it is in good taste) so others can read it. The rebuttal must be submitted in a format that can easily be converted into HTML. We reserve the right to alter the rebuttal to make it more readable. However, we will not alter the content (unless there is offensive material to be removed). We also reserve the right to comment on any rebuttal received. Emails protesting the content of this web site may be treated as rebuttals by us at our discretion.
We made this offer a very long time ago and as of September 2008, only AnimieHot.com, in our Hall Of Shame, and Charlotte Perman (Sevenarts in our Hall Of Shame) have chosen to submit a formal rebuttal.